The gap between
presence and performance
Foreign executives operating in Vietnam carry a systematic disadvantage. The signals they receive are real — they simply have the wrong translation key. ex8 addresses this directly: through a proprietary diagnostic, a structured coaching programme, and ongoing situation advisory built on 31 years of senior commercial leadership in Vietnam.
A personalised diagnostic across eight dimensions. A profile that maps exactly where your instincts diverge from what Vietnam requires.
In the room with you. Reading the Vietnamese side simultaneously — the hierarchy, the game plan, the signals you are not catching.
Ongoing situation advisory. A negotiation stalls. A team stops communicating. A relationship goes cold. You bring the situation. We decode it.
Most cultural programmes offer awareness — general information about customs and communication styles. ex8 does something fundamentally different: it measures each executive's specific friction with Vietnam, identifies exactly where their instincts diverge from what the environment requires, and delivers targeted coaching to close that gap.
No retainers. Defined scope. Defined deliverables. The investment per participant is modest relative to the cost of a single significant misread.
See the Engagements